What is Generative Engine Optimization (GEO) — and Why SEO Teams Need It Now
Generative Engine Optimization (GEO) is redefining how visibility works in the age of AI search. As users shift from Google to answer engines like ChatGPT and Perplexity, ranking is no longer enough—being cited is what matters. This guide explains how GEO works, where SEO teams are falling behind, and how to win in AI-driven discovery.
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