Idrus Abu Uwais .

Civil Servant & Web3 Enthusiast

I'm a designer and developer passionate about creating meaningful digital experiences.

Featured Work

A selection of recent projects I've worked on

E-Commerce Platform Redesign
Web Design

E-Commerce Platform Redesign

Complete redesign of a major e-commerce platform, focusing on user experience and conversion optimiz...

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Brand Identity for Startup
Branding

Brand Identity for Startup

Complete brand identity package including logo, color palette, typography, and brand guidelines.

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Portfolio Website
Development

Portfolio Website

A custom portfolio website built with PHP and modern frontend technologies.

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Latest Writing

Thoughts on design, development, and creativity

What is Generative Engine Optimization (GEO) — and Why SEO Teams Need It Now

Generative Engine Optimization (GEO) is redefining how visibility works in the age of AI search. As users shift from Google to answer engines like ChatGPT and Perplexity, ranking is no longer enough—being cited is what matters. This guide explains how GEO works, where SEO teams are falling behind, and how to win in AI-driven discovery.

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